MoneyGirl

This brief focuses on the research and design of a revamp to the MoneyGirl website.

This project is part of our UX Design Career Launcher course.

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  • Project starts7 July 2021
  • PrerequisitesNone
  • Places remaining2
  • Project Duration9 weeks
  • Course Price This project is part of the Career Launcher UX Course

The Brief

MoneyGirl was founded in early 2019 by Mariam Mohammed and Mellisa Ma after they discovered a need for financial education targeted at young women embarking on their new careers. After finishing their university studies, they realised there was very little support for women who wish to become financially literate and take control of their money.  In fact, there wasn’t really any financial information out there that was relatable to the young working woman. Sick of bland and overly generic financial information, they created MoneyGirl to help women take control of their finances and create a supportive community in the process. MoneyGirl designs and delivers financial literacy workshops on specific topics. Each topic is chosen carefully with a focus on improving women’s personal finances.

This brief focuses on the research and design of a revamp to the MoneyGirl website. The goals of the website are to:

  • Drive subscription to the MoneyGirl newsletter
  • Capture interest in programs when enrolments are closed (waitlist)
  • Enrol students in program when enrolments are open

Students are to research the MoneyGirl target audience and design an improvement to the conversion flow for the above goals. Students should consider the best practice usability improvements to the website and to ensure clear communication of MoneyGirl’s value proposition.

 

Primary Tasks

  1. Conduct user research with the MoneyGirl Target audience
  2. Design an enhanced user flow to improve MoneyGirls conversion goals
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Meet Your Mentor

Renan Castro

Head of UX | Helium

Meet Your Mentor

Having worked with design since 2005, Renan is a generalist Designer who navigated through many different settings, was the first Designer brought into a few teams to scale design internally and worked closely with developers for many years. In 2021, Renan joined Helium Creative as their Head of UX /

Having worked with design since 2005, Renan is a generalist Designer who navigated through many different settings, was the first Designer brought into a few teams to scale design internally and worked closely with developers for many years. In 2021, Renan joined Helium Creative as their Head of UX / Design Director.

Starting his career in Brazil as a Graphic Designer, then specialising in User Experience (UX) and working in Canada for five years, Renan migrated to Australia and has been working in Sydney since 2016. During this round-the-world life, Renan had businesses, participated in many failed and successful projects, learned a lot about people, design methodologies, and even learned a bit about development. He considers himself a world citizen, entrepreneur, user advocate, passionate about life, and he strives to make the world a tiny bit better every day.

Where I’ve worked
  • Head of UX / Design @ Helium
  • Lead UX Designer @ PASS Technology Group
  • UX Designer @ Xref
  • UX Designer @ ComLinked

Other projects in the course package

July 7th 2021 intake
A COURSE PACKAGE OF 3 PROJECTS | 3 places remaining!
UX Design/Career Launcher
available project

Research the viability of a subscription based grocery service

2 spaces remaining!
September 22, 2021|7 weeks
FOCUS
Advanced UX Research
mentor
Announced Soon

UX Design/Career Launcher
available project

Design an enhancement to IKEA’s in-store customer service process

2 spaces remaining!
October 20, 2021|7 weeks
FOCUS
Advanced Prototyping
mentor
Sam Hancock

UX Lead Servian

Want to learn more about the Career Launcher course?

STUDENT OUTCOMES

Hear Natalia’s Story

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A Harness Project essentially allows you to jump straight into a real project with a real client to help solve a problem the company is facing. With a small group of 12 students and a mentor to guide you through each step of the way, you are left with real life experience by presenting a final solution to a problem and a portfolio piece that you are proud of!

mentor image

Natalia Mierzwa

UX Designer | Cash Rewards

Sounds great, now what?

Register your interest here and a Harness Projects consultant will be in touch to discuss the project in more detail with you.

Register your interest here