MoneyGirl was founded in early 2019 by Mariam Mohammed and Mellisa Ma after they discovered a need for financial education targeted at young women embarking on their new careers. After finishing their university studies, they realised there was very little support for women who wish to become financially literate and take control of their money. In fact, there wasn’t really any financial information out there that was relatable to the young working woman. Sick of bland and overly generic financial information, they created MoneyGirl to help women take control of their finances and create a supportive community in the process. MoneyGirl designs and delivers financial literacy workshops on specific topics. Each topic is chosen carefully with a focus on improving women’s personal finances.
This brief focuses on the research and design of a revamp to the MoneyGirl website. The goals of the website are to:
- Drive subscription to the MoneyGirl newsletter
- Capture interest in programs when enrolments are closed (waitlist)
- Enrol students in program when enrolments are open
Students are to research the MoneyGirl target audience and design an improvement to the conversion flow for the above goals. Students should consider the best practice usability improvements to the website and to ensure clear communication of MoneyGirl’s value proposition.
- Conduct user research with the MoneyGirl Target audience
- Design an enhanced user flow to improve MoneyGirls conversion goals
Meet Your Mentor
Meet Your Mentor
Having worked with design since 2005, Renan is a generalist Designer who navigated through many different settings, was the first Designer brought into a few teams to scale design internally and worked closely with developers for many years. In 2021, Renan joined Helium Creative as their Head of UX /
Having worked with design since 2005, Renan is a generalist Designer who navigated through many different settings, was the first Designer brought into a few teams to scale design internally and worked closely with developers for many years. In 2021, Renan joined Helium Creative as their Head of UX / Design Director.
Starting his career in Brazil as a Graphic Designer, then specialising in User Experience (UX) and working in Canada for five years, Renan migrated to Australia and has been working in Sydney since 2016. During this round-the-world life, Renan had businesses, participated in many failed and successful projects, learned a lot about people, design methodologies, and even learned a bit about development. He considers himself a world citizen, entrepreneur, user advocate, passionate about life, and he strives to make the world a tiny bit better every day.
Where I’ve worked
- Head of UX / Design @ Helium
- Lead UX Designer @ PASS Technology Group
- UX Designer @ Xref
- UX Designer @ ComLinked
Other projects in the course package
Hear Natalia’s Story
A Harness Project essentially allows you to jump straight into a real project with a real client to help solve a problem the company is facing. With a small group of 12 students and a mentor to guide you through each step of the way, you are left with real life experience by presenting a final solution to a problem and a portfolio piece that you are proud of!
Sounds great, now what?
Register your interest here and a Harness Projects consultant will be in touch to discuss the project in more detail with you.