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- Project starts7 July 2021
- PrerequisitesNone
- Places remaining0
- Project Duration9 weeks
- Course Price This project is part of the Career Launcher UX Course
The Brief
MoneyGirl was founded in early 2019 by Mariam Mohammed and Mellisa Ma after they discovered a need for financial education targeted at young women embarking on their new careers. After finishing their university studies, they realised there was very little support for women who wish to become financially literate and take control of their money. In fact, there wasn’t really any financial information out there that was relatable to the young working woman. Sick of bland and overly generic financial information, they created MoneyGirl to help women take control of their finances and create a supportive community in the process. MoneyGirl designs and delivers financial literacy workshops on specific topics. Each topic is chosen carefully with a focus on improving women’s personal finances.
This brief focuses on the research and design of a revamp to the MoneyGirl website. The goals of the website are to:
- Drive subscription to the MoneyGirl newsletter
- Capture interest in programs when enrolments are closed (waitlist)
- Enrol students in program when enrolments are open
Students are to research the MoneyGirl target audience and design an improvement to the conversion flow for the above goals. Students should consider the best practice usability improvements to the website and to ensure clear communication of MoneyGirl’s value proposition.
Primary Tasks
- Conduct user research with the MoneyGirl Target audience
- Design an enhanced user flow to improve MoneyGirls conversion goals
Meet Your Mentor
Renan Castro
Meet Your Mentor
An accomplished UI/UX and digital Product Designer who has been present in the field since 2005, Renan Castro brings a wealth of experience across various domains. His career highlights include serving as a Design Consultant for a prominent medical company in Pittsburgh, US, and pioneering the role of the first-ever
An accomplished UI/UX and digital Product Designer who has been present in the field since 2005, Renan Castro brings a wealth of experience across various domains. His career highlights include serving as a Design Consultant for a prominent medical company in Pittsburgh, US, and pioneering the role of the first-ever UX Designer at a thriving Canadian tech corporation in Montreal, boasting a workforce of 800+ talented individuals.
He also contributed his expertise to expanding Xref, an Australian HR tech startup, witnessing its team flourish from 21 to 100 dedicated professionals. Furthermore, he assumed leadership positions, notably as the Head of UX / Design Director at Helium, a respected Australian consultancy agency.
Since 2021, he has been mentoring and guiding newcomers into the exciting realm of UX, and in 2024, he joined Bugcrowd as a Senior Product Designer.
Where I’ve worked
- Head of UX / Design @ Helium
- Lead UX Designer @ PASS Technology Group
- UX Designer @ Xref
- UX Designer @ ComLinked
A Harness Project essentially allows you to jump straight into a real project with a real client to help solve a problem the company is facing. With a small group of 12 students and a mentor to guide you through each step of the way, you are left with real life experience by presenting a final solution to a problem and a portfolio piece that you are proud of!
