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- Project starts15 October 2020
- PrerequisitesMust have completed a Fundamentals project or equivalent work experience
- Places remaining0
- Project Duration7 weeks
- Course Price This project is part of the Career Launcher UX Course
The Brief
MoneyGirl was founded in early 2019 by Mariam Mohammed and Mellisa Ma after they discovered a need for financial education targeted at young women embarking on their new careers. After finishing their university studies, they realised there was very little support for women who wish to become financially literate and take control of their money. In fact, there wasn’t really any financial information out there that was relatable to the young working woman. Sick of bland and overly generic financial information, they created MoneyGirl to help women take control of their finances and create a supportive community in the process. MoneyGirl designs and delivers financial literacy workshops on specific topics. Each topic is chosen carefully with a focus on improving women’s personal finances.
This brief focuses on a research audit of the MoneyGirl target audience with a goal of understanding their purchase behaviors and experience expectations, specifically with regard to an online delivery of the MoneyGirl’s product offering.
- Research the target audience and understand their overarching customer journey.
- Provide recommendations that answer MoneyGirl’s specific online delivery purchase & experience questions.
Your mentor will guide you every step of the way!
Meet Your Mentor
Mike Yap
Meet Your Mentor
Mike has been leading product and design teams for over 20 years. Starting in the madness of the dot com bubble, Mike’s career has taken him from fast-growing startups to multinational corporations in Sydney, London and Tokyo and on to some of the biggest tech brands in Australia.
Mike is currently
Mike has been leading product and design teams for over 20 years. Starting in the madness of the dot com bubble, Mike’s career has taken him from fast-growing startups to multinational corporations in Sydney, London and Tokyo and on to some of the biggest tech brands in Australia.
Mike is currently Head of Product at Mad Paws. He was previously Head of Product & Design at Gumtree, part of the eBay Classifieds Group, and Head of Experience at Hipages, Australia’s largest two-sided marketplace for home services. Before that, Mike led design and product management for mobile innovation on the CommBank app.
Driven by the belief that the best customer experiences are made by passionate, empowered people, Mike is committed to coaching individuals to success and guiding organisations to new levels of product and design maturity.
Where I’ve worked
- Head of Product @ Mad Paws
- Head of UX & Design @ Gumtree
- Head of Experience Design @ hipages
- Senior Design & Product Manager @ CommBank
- UX Lead @ BT Financial
Other projects in the course package
Design Lead Helix Collective
Experience Chapter Lead Commonwealth Bank
Want to learn more about the Career Launcher UX course?
A Harness Project essentially allows you to jump straight into a real project with a real client to help solve a problem the company is facing. With a small group of 12 students and a mentor to guide you through each step of the way, you are left with real life experience by presenting a final solution to a problem and a portfolio piece that you are proud of!
